Text in Video

Text is an important visual element in a video, but less useful when it’s difficult to read. Here are some best practices for using text in a video:

Title cards

  • Make titles noticeable
  • Align your title in the centre with plenty of space around it

Text hierarchy

  • Big information up top
  • Enter effects draw attention in the right order

Cut lengthy text

  • When you can, use visuals instead
  • Short bullet points help break down a paragraph
  • Check there is enough time to read everything. If it’s too long, trim the words


  • Adjust text font size so that there is no overlap within charts
  • Use camera movement to highlight key information

To try these tips out for yourself, why not use this template>