Text is an important visual element in a video, but less useful when it’s difficult to read. Here are some best practices for using text in a video:
Title cards
- Make titles noticeable
- Align your title in the centre with plenty of space around it
Text hierarchy
- Big information up top
- Enter effects draw attention in the right order
Cut lengthy text
- When you can, use visuals instead
- Short bullet points help break down a paragraph
- Check there is enough time to read everything. If it’s too long, trim the words
Charts
- Adjust text font size so that there is no overlap within charts
- Use camera movement to highlight key information
To try these tips out for yourself, why not use this template>